Bubble Motion – Voice blogging site
Bubble Motion, the Sequoia-Capital funded, voice blogging site has launched Bubbly in early February. Imagine Twitter with no text and just voice. Ok, now this isn’t something people didn’t think about and eventually one company has come out with it. And they have come out with it pretty well. Kudos. But how well will this fair with the users?
Around 80 celebrities are already using the service and more are joining each week. They have also roped in content owners like BBC, Bloomberg, UTV, and Balaji Telefilms, among others.
Besides India, the company is in the process of launching the service in 6-7 other major countries throughout Asia and expects a similar success.
Say you register with them and you start following celebrities for a subscription charge per month. They start posting voice messages and you will receive an alert. It is free to send messages, but the user will be charged to listen to messages. Would you call that number and actually listen to every little thing that person says? Yes, there will be an initial craze because you will be able to hear your favorite celebrity’s voice, but then will you listen to it even 1 year down the line or even 6 months? What if you call the number and waste money and listen to a message that might be a reply to someone else’s question. I would not. I would get tired of voice messages and revert to Twitter, where it is free, much easier to follow and actually view the tweets than have to call a number to listen to a post of every person.
But a twist to this is Bubbly is planning to introduce video blogs and text alerts as well where users can post video blogs. This can be an interesting feature whereby celebrities post their home made videos. Since the userbase to Twitter is huge, Bubbly also stands to gain from this. They can ride on Twitter’s success story and eventually become the mobile Twitter for users.
But it is crazy the way things become a craze overnight. Whether Bubbly becomes a craze or not is something we have to wait and see.
They have a pretty good revenue model though. They get a pie of every call that any user makes from the mobile operator, which from a company point of view is a sensible move than what Twitter did. But Bubbly has learned from Twitter’s monetizing delays.
CEO of Bubble Motion, Tom Clayton said, “As listeners get exposed to a wider variety of content, there will be many creative ways people will use voice-blogs to build community – from politicians reaching voters, school leaders communicating with parents, employers messaging their employees, sports enthusiasts sharing their analysis with other fans, comedians telling jokes, investors sharing hot tips – the range will surprise us all. This is the sort of service that once people get a hold of, anything can happen.”
All the best to the Bubble Motion team. It is indeed a smart product for mobile users.
image reference: http://media.photobucket.com/image/mobile%20calls%20frustrated/ohkulala/1%20hit%20wonders/frustrated1.jpg, http://www.textually.org/textually/archives/2010/03/11/BubbleMotion_Logo_RGB_Medium.jpeg, http://rlv.zcache.com/overnight_success_tshirt-p235032639472238010tmn7_210.jpg
